Tecnovideo: Market Positioning

The advent of high definition in the prosumer context put the brand in need to be confirmed with its stakeholders and target groups as the first interlocutor for HD video technologies. To this end, a television campaign was developed divided into a TV spot and four tv report with institutional content and product promotion of Sony business partner. A coordinated multi-subject press campaign was carried out on trade magazines and, in accordance with equities of the two brands, video and video-tutorial contents were created for the web, aimed at overcoming barriers to purchase through basic consumer benefits and aimed at strengthening and spreading brand identities and expanding the audience.